Buyers turn to self-label lines to save money

Research shows shoppers are turning away from branded sauces, cereals and drinks and opting for supermarket own brand counterparts to save money.

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In January, grocery prices were up a record 16.7% from a year earlier, Kantar said.

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Households are facing a £788 increase in their annual grocery bill if they do not change their behavior to cut costs.

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[{"selector":"#anim-c34ddc30-7df0-44d8-ae70-f92ff5ec044a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(10.312500138253515%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-88df14c7-5f35-460f-a878-a160af227e99","keyframes":[{"offset":0,"transform":"translate3d(0, -323.8304%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -91.06110848%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -30.95818624%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -11.62551136%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.051754239999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] Supermarkets are using price-matching with rivals and savings through loyalty schemes to encourage people to shop with them. credit-google

[{"selector":"#anim-2eda481b-2c91-4b53-b4a8-87ba8134c7b7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-27.148437354837796%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-97767c25-5872-4999-9bd3-1baf4c51c4cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4037e275-db71-448c-b459-551bdcaa9ab9","keyframes":{"transform":["translate3d(118.84615%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] However, consumer spending on promotions such as two-for-one is at a record low, accounting for only 23% of spending in the four-week period studied by the market research firm. credit-google

Kantar said supermarkets are instead focusing on keeping prices of everyday items low.

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[{"selector":"#anim-11cfbeb2-5140-40b6-817f-c5d5dbc8e874 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-8.919642969300455%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-938bffc7-a145-4bab-8c47-ae31cab20d2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The research firm looked at the momentum of price increases in the four weeks to January 22 this year. credit-google

[{"selector":"#anim-ed90df2b-d16d-4306-b788-255e833eb0c2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.222560879872866%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5a2f98e9-2f19-47d1-99f4-6ca1bab12573","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b8021f90-3f89-4ce0-a7c8-64f861acda4c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Discounters Aldi and Lidl have been grabbing a huge slice of the grocery market in the UK for several years as people hunt down bargains and open new stores. credit-google

[{"selector":"#anim-20c39b2d-dbdf-4907-835d-b1624a5943e4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(57.71484293409957%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-05da6dc1-4385-478a-a9a5-50a1976bf2cd","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Sales at Aldi and Lidl rose by almost a quarter in January and their market share grew by around 1% each as this trend continued – but higher sales were also driven by price increases. credit-google

[{"selector":"#anim-2e998021-842a-4d0c-b7df-f48603648084 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.78629924842998%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c81d6ab9-0b98-4d19-a705-a6c8062fb59e","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Discounters Aldi and Lidl have been grabbing a huge slice of the grocery market in the UK for several years as people hunt down bargains and open new stores. credit-google

[{"selector":"#anim-9e6b2f5a-6ee5-44e8-afb9-111eb1820336 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.327578688856324%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c1db75a5-6f49-46fd-861a-9e6493f2497f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf11e750-10fe-4039-a67d-b3b9440ace90","keyframes":{"transform":["translate3d(0px, 280.01392%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sales at Aldi and Lidl rose by almost a quarter in January and their market share grew by around 1% each as this trend continued – but higher sales were also driven by price increases. credit-google

[{"selector":"#anim-85ba47cb-7a35-4370-89ee-8d7e8c79af06 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(57.7453614622615%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-779dcce5-134a-451b-a128-d033ef09182b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95e6abf7-8179-484d-a037-9a4fd34b953a","keyframes":{"transform":["translate3d(-138.54962%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The three biggest supermarkets: Tesco, Sainsbury's and Asda saw their sales value increase by almost 6% in January, but their market share fell slightly. credit-google