January Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all star

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The rankings were determined through an analysis of various star

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media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 29, 2022 to January 29, 2023.

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NewJeans rose to the top of this month’s list with a brand reputation index of 8,917,773,

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BTS held onto their spot at second place with a brand reputation index of 7,527,175,

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Lim Young Woong came in at a close third with a total index of 7,187,117.

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IU took fourth place for January with a brand reputation index of 6,657,078,

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BLACKPINK rounded out the top five with an index of 5,913,166.

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