Shop loyalty card data could help detect ovarian cancer

[{"selector":"#anim-197f6af7-1c18-4a8b-842b-5e37de13c0aa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.872558475222394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-159c0d91-114d-4832-8145-43fdcd00c2bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Tracking what shoppers buy through loyalty-card data could help spot those people with early signs of cancer, say doctors who ran a study. credit-google

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Ovarian cancer is often diagnosed late.

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[{"selector":"#anim-4b318e3e-7ac5-49c4-9a9b-577718fc3156 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-69cbf102-f8cf-436c-83a3-6cda385d33ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8c1fad67-9059-4ac4-84d9-eead71bd849c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] There is no reliable screening test and symptoms, such as swelling, can be vague and confused with other common, harmless conditions. credit-google

[{"selector":"#anim-f0cf0d4e-0e7b-4eee-9e09-019e33d40d37 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.770833222719457%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f60e284c-f8f9-4599-a376-fb16997a32be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12296dc1-e470-44c7-ad41-8b801c996143","keyframes":{"transform":["translate3d(135.18518%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Symptoms include swollen or bloated stomach, indigestion, pelvic or abdominal pain, loss of appetite or feeling full soon after eating, need to urinate more often credit-google

Early diagnosis improves the chances of successful treatment.

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Fiona Murphy was 25 when she was diagnosed and treated for a rare type of ovarian cancer.

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[{"selector":"#anim-c44b77a8-da13-4b9d-a99e-2264caea07e5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-5.6250000754110125%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0a8084b0-e101-4700-8e2c-103a09460dc1","keyframes":{"transform":["translate3d(-138.54962%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b2f2df1-5153-409d-bcc2-69a03ab63e8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b05c9aad-dacd-4bcf-bb05-4a6e60b17675","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] She had been having stomach cramps and indigestion for a few years, which other doctors repeatedly thought might be irritable-bowel syndrome. credit-google

Now 39, Fiona is helping the team at Imperial College London with their research.

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[{"selector":"#anim-12ba120e-7511-4755-932c-f3f9b0d02cf5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(52.63786324736523%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-799155df-879e-4210-9f12-26b8bddaa9ef","keyframes":[{"offset":0,"transform":"translate3d(0, -442.92126%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -124.54945831200001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -42.343272456%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -15.900873234%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.909571656%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] Long before women have recognized their symptoms as dangerous enough to go to the GP, they can treat them at home. credit-google

[{"selector":"#anim-26489519-702c-4c3f-9ea7-9e2797d5c230 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(56.21749037676238%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8030008d-7fd6-4c1e-890e-1210677ebdca","keyframes":{"transform":["translate3d(119.21570%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58efe151-6fe9-4304-9488-b1da091e8c49","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b85e9e56-6058-4aa4-8321-fc02dacbb0a0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The researchers worked with two large high street retailers and 283 female customers who agreed to share their shopping data dating back more than six years. credit-google

More than half were diagnosed with ovarian cancer.

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[{"selector":"#anim-6899443f-c80b-4326-b5ec-edc558e94be8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-35e164dd-ce51-47bc-896d-68f4970c5717","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3bf62f30-cf59-474d-9197-3738db7606cd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] More research is needed to confirm the findings. The team now plans to test whether the shopping data could also help detect other cancers - such as stomach, liver and bladder cancer. credit-google